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August 12, 2011 FIAT Brand North America brought its first television commercial, “Drive-in,” to life as it set up a weekend-long celebration and outdoor cinema for consumers in Times Square. Afternoon activities included an al fresco café serving espresso and gelato, bocce ball, music and a drive-in movie experience. Thousands of people passed through the “Simply More by Fiat” experience, interacted with the Fiat product specialists and learned more about the design, technology and the features of the 2012 Fiat 500 and Fiat 500 Cabrio.
August 8, 2011 Carrying a 4.0 GPA when it comes to making the grade as safe, affordable, versatile and fuel efficient, the editors of Kelley Blue Book’s kbb.com have named the 2011 Fiat 500 as one of the top five new-car choices for a 2011 Back-to-School Car.
July 31, 2011 The FIAT® brand announced today the launch of an all-new marketing and advertising campaign, the first since its return to the North American market. The comprehensive campaign combines broadcast, print, digital and experiential initiatives and will be focused in the brand’s key markets together with complementary national advertising efforts. The introduction of a new tagline, “Simply More,” sets the tone for the campaign. The brand’s first national television commercial, “Drive-in,” is scheduled to air on Monday, Aug. 1, on national and cable networks.
July 27, 2011 From a $21 locking gas cap to a $1400 body kit, FIAT® will offer more than 150 accessories through Mopar for its all-new 2012 Fiat 500.
July 21, 2011 The FIAT brand, continuing to engage customers in new and innovative ways, now puts even more electronic information at their fingertips with a free, new Apple® iPad application.
July 18, 2011 As the first-national gathering featuring the 2012 Fiat 500 and 500 Cabrio models, the FIAT-Lancia Unlimited (FLU) club’s ‘FIAT FreakOut’ (FFO) event July 20 - 24 in Nashville, Tenn., remains the largest collection of FIAT automobiles in North America – and the perfect opportunity for the FIAT Brand to celebrate its return with some of its most enthusiastic fans.
June 30, 2011 The Southern Automotive Media Association (SAMA) press members voted the 2012 Fiat 500 Cabrio as their “Best Small Convertible of the Year” at the SAMA Convertible Drive today in Miami.
June 23, 2011 Just in time for summer driving fun in the sun, Kelley Blue Book’s kbb.com today named the 2012 Fiat 500 its 2011 Coolest New Car Under $18,000. With a starting MSRP of $15,500 (excluding $500 destination) and more than a half-million ways to stylize and personalize, the Fiat 500 offers Italian styling, timeless functionality, fuel efficiency and innovative technology – all at a superb value.
June 22, 2011 Beautiful Italian styling combined with timeless functionality, efficient design and innovative technology – these are the attributes that made the original Fiat 500 (Cinquecento) a timeless icon. More than 50 years later, the same qualities make the new 2012 Fiat 500 relevant for an entirely new generation of drivers.
June 22, 2011 Expanding on the iconic qualities that have made the original Fiat 500 (Cinquecento) a timeless icon, the new 2012 Fiat 500 Cabrio combines open-air freedom and driving enjoyment with beautiful Italian styling, timeless functionality, efficient design and innovative technology for an entirely new generation of drivers.
April 21, 2011 Laura Soave, Head of Fiat Brand North America, showcases the Fiat 500 Cabrio at the Fiat Gallery in the renowned SoHo arts and fashion district of Manhattan. Located at 18 Wooster St., the Fiat Gallery is a hub of entertainment and an engaging, relaxing way to experience the Fiat brand firsthand. The gallery is open to the general public until May 1.
April 13, 2011 Just in time for spring, the new Fiat 500 Cabrio introduces American customers to open-air driving excitement with beautiful Italian styling, timeless functionality, efficient design and innovative technology.
March 6, 2011 Together with Mexico’s President Felipe Calderon, Chrysler Group CEO Sergio Marchionne celebrated the launch of the all-new 2012 Fiat 500 today at Los Pinos, the official residence and office of Mexico’s President.
November 16, 2010 The Fiat brand marks its return to the North American market today with the reveal of the 2012 Fiat 500 (Cinquecento) at the Los Angeles International Auto Show. With its beautiful Italian styling, timeless functionality, efficient design and innovative technology – the same attributes that made the original version a timeless icon – the new Fiat 500 is relevant for an entirely new generation of drivers.
November 16, 2010 Beautiful Italian styling combined with timeless functionality, efficient design and innovative technology – these are the attributes that made the original Fiat 500 (Cinquecento) a timeless icon. More than 50 years later, the same qualities make the new 2012 Fiat 500 relevant for an entirely new generation of drivers.
2019 Fiat 500 and 500c
2018 Fiat 500 and 500c
2017 Fiat 500 and 500c
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