Fiat 500 Takes a Bite Out of the Big Apple

August 12, 2011 , New York -  FIAT Brand North America brought its first television commercial, “Drive-in,” to life as it set up a weekend-long celebration and outdoor cinema for consumers in Times Square. Afternoon activities included an al fresco café serving espresso and gelato, bocce ball, music and a drive-in movie experience. Thousands of people passed through the “Simply More by Fiat” experience, interacted with the Fiat product specialists and learned more about the design, technology and the features of the 2012 Fiat 500 and Fiat 500 Cabrio.