Download Print Press Kit: 2007 Dodge Nitro, What's New for '07 2007 Dodge NItro: Market Position and Advantages Auburn Hills, Mich. August 31, 2006 - MARKETING POSITION In a mid-size SUV segment dominated by bland, feminized designs, Nitro breaks the rules with a strong and imposing yet urbane style, uniquely asserting confidence and capability to which men aspire and women appreciate. DEMOGRAPHICS Gender: 55 percent male/45 percent female Age: 25-45 Median Annual Household Income: $60,000 Education: 45 percent with undergraduate/graduate degrees Household: 55 percent married/young families/couples MARKET ADVANTAGES Strong, distinctive styling Sporty performance People and cargo flexibility