Stellantis Media Site 2007 Dodge NItro: Market Position and Advantages                                                Contact:                                                             Dianna                         Gutierrez                                                                                                                                                                                   2007 Dodge NItro: Market Position and Advantages                                                                                                                                                           August 31, 2006,                                                                                                                      Auburn Hills, Mich.                                                       -                                               MARKETING POSITIONIn a mid-size SUV segment dominated by bland, feminized designs, Nitro breaks the rules with a strong and imposing yet urbane style, uniquely asserting confidence and capability to which men aspire and women appreciate.DEMOGRAPHICSGender: 55 percent male/45 percent femaleAge: 25-45Median Annual Household Income: $60,000Education: 45 percent with undergraduate/graduate degreesHousehold: 55 percent married/young families/couplesMARKET ADVANTAGES    Strong, distinctive styling    Sporty performance    People and cargo flexibility