Press Kit: 2006 Dodge Sprinter, What's New for '07

MARKET POSITION

The benchmark in its class, Dodge Sprinter van and chassis cab models, continue to revolutionize the commercial market for light- and medium-duty vehicles. The class-leading Dodge Sprinter is the latest in a growing product expansion designed to meet the expectations of commercial vehicle customers in North America.

DEMOGRAPHICS/TARGET CUSTOMER

Small-Business Customer

• 10 vehicles or less in fleet, including one to three vans
• Entrepreneur, independent businessperson with hands-on management style
• Wants dealer to be his one-stop shopping point (i.e., van, upfit and financing package)
• Key vocational segments include tradesmen (carpenters, electricians, roofers, HVAC, electricians, etc.); landscaping and lawn maintenance; retailers/wholesalers (i.e., “mom- and-pop” type businesses); and service and delivery (florist, dry cleaner, package/parcel, etc.)

Small-Fleet Customer

• 10-49 vehicles in fleet, including three or more vans
• Independent manager with reliable support staff and close pulse on the business
• Maintains rigid fleet maintenance and repair schedules
• May work directly with an original equipment manufacturer’s dealer commercial sales staff or with a large-fleet representative for vehicle purchase
• Key vocational segments include tradesmen (carpenters, electricians, roofers, HVAC, electricians, etc.); landscaping and lawn maintenance; retailers/wholesalers; agriculture; utilities/government/municipalities; and service and delivery (florist, dry cleaner, package/parcel, etc.)

MARKET ADVANTAGES

• Class leader in fuel economy, versatility and performance
• Excels among its competition, and offers the most best-in-class advantages when comparing full-size vans
• Best-in-class cargo capacity (473 cu. ft.)
• Highest maximum payload (4,824 lbs.)
• Lowest side step-in height (17 inches)
• Best-in-class turning diameter (36.7 inches)
• Best-in-class interior compartment accessibility
• Widest rear-door opening (270 degrees)