200 Newsroom

Chrysler Group LLC Introduces Chrysler 200 Super S by Mopar

January 1, 2012 Chrysler Group LLC’s Mopar brand set its sights on the 2012 Chrysler 200. The Chrysler 200 Super S by Mopar is a rolling showcase for the latest Mopar exterior parts that will be available for the 200 sedan in 2012. The Chrysler 200 Super S by Mopar will debut at the 2012 North American International Auto Show.

Chrysler Brand’s 2011 Super Bowl Commercial ‘Born of Fire’ Wins Creative Arts Emmy Award

September 10, 2011 The Academy of Television Arts & Sciences awarded the 2010-2011 Creative Arts Primetime Emmy Awards for programs and individual achievements at the 63rd Emmy Awards presentation. An Emmy was awarded to the Chrysler brand’s 2011 Super Bowl commercial "Born of Fire." The awards took place on Saturday, Sept 10 at the Nokia Theatre in Los Angeles.

2012 Chrysler 200 Sedan is Designed With Purpose, Providing Customers Outstanding Performance and Exceptional Value

August 31, 2011 The 2012 Chrysler 200 sedan delivers exceptional value without compromise. With a sophisticated design, high-quality craftsmanship, technology that keeps passengers entertained and connected, the peace of mind having every available safety feature as standard equipment and a choice of powertrains that offer excellent fuel economy and exceptional power, drivers and passengers will not only enjoy the drive, but look forward to it. The 2012 Chrysler 200 is an exciting alternative for customers that want style and substance, all at a surprising value.

Chrysler Brand’s 2011 Super Bowl Commercial ‘Born of Fire’ Takes Home Five Awards at the Cannes Lions 58th International Festival of Creativity

June 24, 2011 The Chrysler brand’s 2011 Super Bowl commercial "Born of Fire" was honored today with five awards at the Cannes Lions 58th International Festival of Creativity held in Cannes, France. Four “Gold Lions” were awarded to the brand for Best Direction, Best Use of Music, Best Script and Best Automotive Commercial. The brand also took home a “Bronze Lion” for Best Editing.

Chrysler Brand named “Top Popular Brand” in 2011 AutoPacific Vehicle Satisfaction Awards; Chrysler Town & Country and Jeep® Grand Cherokee Capture Category Wins

May 18, 2011 The Chrysler brand today was named the “Top Popular Brand” in AutoPacific’s 15th annual Vehicle Satisfaction Awards. In addition, the new 2011 Chrysler Town & Country and the all-new 2011 Jeep® Grand Cherokee were named winners in the “Minivan” and “Premium Mid-size SUV” categories, respectively.

Distinctive Style and Attitude Define the New 2011 Chrysler 200 S Sedan and 2011 Chrysler 200 S Convertible

April 18, 2011 The new Chrysler 200 series vehicles provide customers elegant, well-crafted mid-sized vehicles with an extraordinary level of standard content and an exhilarating driving experience. From the ground up, the new 2011 Chrysler 200 sedan and convertible have been redesigned and upgraded to deliver great American design and engineering, with a value proposition that exceeds expectations.

Chrysler Brand Showcases New Tagline and 2011 Chrysler 200 on Headquarters’ Tower

February 16, 2011 “Imported from Detroit,” the Chrysler brand’s new tagline, and the 2011 Chrysler 200 continue to make a larger-than-life entrance into the mid-size market. Both the tagline and the vehicle made their debut in a first-ever, two-minute advertising spot on Super Bowl Sunday. Today, the Chrysler brand unveiled their latest entry to the mid-size segment on the front of the Chrysler Group Headquarters in Auburn Hills, Mich.

Chrysler Brand Launches New Marketing and Advertising Campaign

February 5, 2011 While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the reveal of their new marketing and advertising campaign featuring famous Detroiter, Eminem. The brand’s new spot, “Born of Fire,” features the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

New 2011 Chrysler 200 Convertible Makes its Worldwide Auto Show Debut at the 2011 Chicago Auto Show

February 3, 2011 Chrysler Group LLC today announced the new 2011 Chrysler 200 Convertible will make its worldwide auto show debut at the 2011 Chicago Auto Show, starting with the media days on February 9th. Consumers can check out the new convertible February 11 – 20 at McCormick Place, the home of the 103rd edition of the Chicago Auto Show.

New 2011 Chrysler 200 Convertible Showcases Sophisticated Style, Comfort, Safety and Value with Top-down Fun

January 27, 2011 Chrysler introduces the new 2011 Chrysler 200 Convertible, offering consumers an open-air driving experience featuring elegant craftsmanship inside and out, a fun, yet refined driving experience, innovative technology, an abundance of standard safety features and an extraordinary level of standard content.

New Chrysler 200 Drops its Top – Introducing the 2011 Chrysler 200 Convertible

January 13, 2011 Chrysler today released photos of the new 2011 Chrysler 200 Convertible. The 200 Convertible offers consumers an open-air driving experience featuring elegant craftsmanship inside and out, a fun, yet refined driving experience, innovative technology, an abundance of standard safety features and an extraordinary level of standard content.

Chrysler Group LLC Celebrates Sterling Heights (Mich.) Assembly Plant Investment and Extension of Production; Highlights all-new 2011 Chrysler 200 and Dodge Avenger

December 5, 2010 Chrysler Group LLC celebrated the extension of production, the addition of a second shift and an $850 million investment at an event today at its Sterling Heights (Mich.) Assembly Plant. The celebration also marked the start of production of the all-new 2011 Chrysler 200 and Dodge Avenger.

The New Chrysler 200 Sedan Provides Customers Craftsmanship, Elegance and Value

November 14, 2010 Chrysler introduces the new Chrysler 200 mid-size sedan. Offering consumers exceptional craftsmanship inside and out, a refined and spirited driving experience, innovative technology, an abundance of standard safety features and an extraordinary level of standard content, the 2011 Chrysler 200 is an exciting alternative for customers that want style and substance, all at a surprising value.

Chrysler Brand Announces Pricing for New 2011 Chrysler 200 Sedan and 2011 Chrysler Town & Country

November 9, 2010 Chrysler today announced pricing for its new 2011 Chrysler 200 sedan and 2011 Chrysler Town & Country minivan. “The new Chrysler brand vehicles epitomize Walter P. Chrysler’s legacy of beautifully engineered vehicles with style and substance – design with purpose,” said Olivier François, President and CEO – Chrysler Brand.

Craftsmanship, Elegance and Value: The New 2011 Chrysler 200

October 11, 2010 Chrysler Group LLC today released additional photos of the new 2011 Chrysler 200 mid-sized sedan. Offering consumers exceptional craftsmanship inside and out, a refined and spirited driving experience, innovative technology, an abundance of standard safety features and an extraordinary level of standard content, the 2011 Chrysler 200 is an exciting alternative for customers that want style and substance, all at a surprising value.

Chrysler Brand Releases Information Regarding New 2011 Mid-sized Sedan, the Chrysler 200

September 13, 2010 Chrysler Group LLC today announced details of the new 2011 Chrysler 200 mid-sized sedan. Offering consumers exceptional craftsmanship inside and out, a refined and spirited driving experience, innovative technology, an abundance of standard safety features and an extraordinary level of standard content, the 2011 Chrysler 200 is an exciting alternative for customers that want style and substance, all at a surprising value.

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