Never Lift Newsroom

Dodge Crowns Chief Donut Maker After Nationwide Competition

April 26, 2022 After months of anticipation and more than 173,500 applications, the Dodge brand’s search to fill the greatest automotive job in the world came to its supercharged conclusion today.

Dodge Brings Chief Donut Maker Competition to the Finish Line

April 19, 2022 Beginning today, Dodge will begin airing three reality-show-style webisodes on DodgeGarage.com. Episodes feature the top 10 finalists competing in high stakes challenges to prove they have the knowledge, character and drive to win it all.

Dodge Names Top 10 Chief Donut Maker Candidates

March 31, 2022 The Dodge brand has named the top 10 candidates seeking the greatest automotive title in the world – chief donut maker. Applicants were asked to show, in a short video (maximum length of two minutes), that they embody the spirit of the founding Dodge Brothers.

Dodge Power Brokers Dealers, DCPerformance.com Now Open for Business as Enthusiasts’ Source for Direct Connection Performance Parts

March 9, 2022  The Dodge Power Brokers dealer network is officially open for business as the exclusive source for the Dodge brand’s new Direct Connection factory-backed performance parts lineup. 

Direct Connection Contingency Program to Deliver $10,000 Per Win for Dodge Challenger Mopar Drag Pak Racers

February 16, 2022 Dodge is putting its money where its parts are when it comes to Direct Connection, the brand’s exclusive new source of factory-backed performance parts. 

Chief Donut Maker Applicants Have Until February 28 to Submit Videos

February 11, 2022 Aspiring chief donut makers have until Feb. 28 to submit their video entries for the position. Dodge began taking applications Jan. 20, 2022, with a deadline of Feb. 28, 2022. Applicants need to show, in a short video (maximum length of two minutes), that they embody the spirit of the founding Dodge Brothers. 

Dodge Updates Two-year ‘Never Lift’ Roadmap, Announces Launch Dates for Programs

January 18, 2022 Dodge is keeping the pedal down on the brand’s two-year "Never Lift" roadmap to its performance future, announcing official “open for business” dates for the new Direct Connection and Dodge Power Brokers programs, the kick off of the Chief Donut Maker Dodge brand ambassador “job search” and the date winners of the eight-week, 25-car Operation 25//8 giveaway will be revealed.

Dodge Announces New Direct Connection Performance Parts Lineup, Parts Catalog and Technical Hotline

December 22, 2021 Dodge is kick starting the brand’s rollout of new factory-backed Direct Connection performance parts with the announcement of key products from the exclusive new lineup, including performance “Tuner” and “Stage” kits for the Dodge Challenger and new race-ready performance kits for the Dodge Challenger Mopar Drag Pak.

Orders Open for 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebody Jailbreak Models

December 10, 2021 Ordering is now open for the 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebody Jailbreak models, unleashing full access to the entire palette of Dodge personalization options and empowering customers to create their own customized performance vehicle.

Dodge Brand Breaks All the Rules with Jailbreak Model for 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebody

November 16, 2021 Dodge brand is breaking all the rules, unlocking new, unrestricted personalization options with new Jailbreak models for 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebodies.

Dodge Brand Launches Operation 25//8 to Give Away 25 Dodge Dream Cars

November 15, 2021 The Dodge brand today announced Operation 25//8, giving its fans the opportunity to take home one of 25 Dodge dream cars. Operation 25//8 enlists a team of 25 ambassadors across automotive, music, sports, fashion, media entities and companies to each give away a new Dodge dream car during the last eight weeks of 2021.

Dodge Announces ‘Never Lift’ Business Plan

November 8, 2021 Dodge Brand Chief Executive Officer Tim Kuniskis today previewed the brand’s two-year business plan, which he dubbed Never Lift. The Dodge Never Lift plan will be news-packed, calling for a minimum of one product- or automotive-enthusiast-related announcement every three months.

MEDIA ADVISORY: Dodge to Roll Out 'Never Lift' Campaign; Launch Direct Connection Brand

November 4, 2021 The Dodge brand will share the first phases of its “Never Lift” campaign, which will rollout a lineup of new Dodge models and initiatives over the next two years. The brand will announce two new performance programs, as well as preview two additional new enthusiast-inspired initiatives.

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