Never Lift Newsroom

‘MotorTrend Presents Roadkill Nights Powered by Dodge’ to Return in 2023, Direct Connection Grudge Race Competitors to Use New HurriCrate Series Engines

November 1, 2022 Grudge Race competitors will pair up in 2023 and use all-new Dodge Direct Connection HurriCrate series of engines, derived from the all-new 3.0L Hurricane Twin Turbo engine, as the foundational building blocks of their respective drag car build projects.

Dodge Charger Daytona SRT Concept Reveals Updates to Brand’s Road to Electrification at 2022 SEMA Show

November 1, 2022 Dodge is showing performance enthusiasts future-product hints in the lead up to the launch of the world’s first electrified muscle car. The Dodge Charger Daytona SRT Concept will once again use a respected gathering of automotive builders and tuners to offer a peek at the future of the Dodge brand.

Direct Connection Announces Most Powerful Lineup of Supercharged Hellephant and Turbocharged HurriCrate Engines

November 1, 2022 Dodge is introducing new supercharged and turbocharged muscle to boost the brand’s growing Direct Connection performance parts lineup, announcing today two new series of crate engines for the street and strip: the Hellephant and HurriCrate series of engines.

Dodge Dials Up ‘Last Call’ Horsepower Locator, Opens Orders and Announces Pricing for 2023 Dodge Challenger and Dodge Charger

October 27, 2022 Ordering is now open for the 2023 Dodge Challenger and Dodge Charger. Dodge is also launching a new Horsepower Locator online tool to help Brotherhood of Muscle members make the “Last Call” for the model of their choice as the brand marks the end of the two iconic vehicles in their current forms.
 

2023 Dodge Challenger and Charger Scat Pack Swinger Special-edition Models Bring Retro Flair to Dodge ‘Last Call’ Lineup

September 7, 2022 A pair of modern-day “Swingers” with a retro-themed appearance are joining the Dodge brand’s “Last Call.” The special-edition 2023 Dodge Challenger R/T Scat Pack Swinger and 2023 Dodge Charger R/T Scat Pack Swinger represent the third and fourth of seven special-edition Dodge “Last Call” models and give a nod back to the unique style of the Dodge brand’s “swinging” muscle car lineup of the late 1960s and early 1970s.

Bee-lieve It: 2023 Dodge Charger Super Bee Announces No. 2 of 7 Dodge Special-edition ‘Last Call’ Models

August 31, 2022 Dodge is continuing its rollout of the brand’s “Last Call” lineup, announcing the 2023 Dodge Charger Super Bee, the second of seven special-edition “Last Call” models and one that honors a vehicle that has brought “buzz” to the Dodge brand for decades.

Dodge Challenger Shakedown Revealed, Kicks Off No. 1 of 7 'Last Call' Special-edition Models

August 24, 2022 Dodge is revealing the first of the brand’s “Last Call” lineup of seven special-edition 2023 models, drawing a line back to 2016 to celebrate an iconic Dodge concept vehicle with the special-edition 2023 Dodge Challenger Shakedown.

Dodge Direct Connection Performance Parts Portfolio Expands, Offers New Drag Pak Rolling Chassis, Licensed Carbon Fiber Parts

August 15, 2022 Dodge unwrapped a full slate of new additions to its factory-backed Direct Connection performance parts line today, including a Direct Connection Dodge Challenger Mopar Drag Pak Rolling Chassis for grassroots drag racers, a Dodge Challenger body-in-white kit, Direct Connection-licensed carbon-fiber SpeedKore parts, a licensed vintage Dodge Charger carbon fiber body from Finale Speed and more.

Dodge Crowns Chief Donut Maker After Nationwide Competition

April 26, 2022 After months of anticipation and more than 173,500 applications, the Dodge brand’s search to fill the greatest automotive job in the world came to its supercharged conclusion today.

Dodge Brings Chief Donut Maker Competition to the Finish Line

April 19, 2022 Beginning today, Dodge will begin airing three reality-show-style webisodes on DodgeGarage.com. Episodes feature the top 10 finalists competing in high stakes challenges to prove they have the knowledge, character and drive to win it all.

Dodge Names Top 10 Chief Donut Maker Candidates

March 31, 2022 The Dodge brand has named the top 10 candidates seeking the greatest automotive title in the world – chief donut maker. Applicants were asked to show, in a short video (maximum length of two minutes), that they embody the spirit of the founding Dodge Brothers.

Dodge Power Brokers Dealers, DCPerformance.com Now Open for Business as Enthusiasts’ Source for Direct Connection Performance Parts

March 9, 2022  The Dodge Power Brokers dealer network is officially open for business as the exclusive source for the Dodge brand’s new Direct Connection factory-backed performance parts lineup. 

Direct Connection Contingency Program to Deliver $10,000 Per Win for Dodge Challenger Mopar Drag Pak Racers

February 16, 2022 Dodge is putting its money where its parts are when it comes to Direct Connection, the brand’s exclusive new source of factory-backed performance parts. 

Chief Donut Maker Applicants Have Until February 28 to Submit Videos

February 11, 2022 Aspiring chief donut makers have until Feb. 28 to submit their video entries for the position. Dodge began taking applications Jan. 20, 2022, with a deadline of Feb. 28, 2022. Applicants need to show, in a short video (maximum length of two minutes), that they embody the spirit of the founding Dodge Brothers. 

Dodge Updates Two-year ‘Never Lift’ Roadmap, Announces Launch Dates for Programs

January 18, 2022 Dodge is keeping the pedal down on the brand’s two-year "Never Lift" roadmap to its performance future, announcing official “open for business” dates for the new Direct Connection and Dodge Power Brokers programs, the kick off of the Chief Donut Maker Dodge brand ambassador “job search” and the date winners of the eight-week, 25-car Operation 25//8 giveaway will be revealed.

Dodge Announces New Direct Connection Performance Parts Lineup, Parts Catalog and Technical Hotline

December 22, 2021 Dodge is kick starting the brand’s rollout of new factory-backed Direct Connection performance parts with the announcement of key products from the exclusive new lineup, including performance “Tuner” and “Stage” kits for the Dodge Challenger and new race-ready performance kits for the Dodge Challenger Mopar Drag Pak.

Orders Open for 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebody Jailbreak Models

December 10, 2021 Ordering is now open for the 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebody Jailbreak models, unleashing full access to the entire palette of Dodge personalization options and empowering customers to create their own customized performance vehicle.

Dodge Brand Breaks All the Rules with Jailbreak Model for 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebody

November 16, 2021 Dodge brand is breaking all the rules, unlocking new, unrestricted personalization options with new Jailbreak models for 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebodies.

Dodge Brand Launches Operation 25//8 to Give Away 25 Dodge Dream Cars

November 15, 2021 The Dodge brand today announced Operation 25//8, giving its fans the opportunity to take home one of 25 Dodge dream cars. Operation 25//8 enlists a team of 25 ambassadors across automotive, music, sports, fashion, media entities and companies to each give away a new Dodge dream car during the last eight weeks of 2021.

Dodge Announces ‘Never Lift’ Business Plan

November 8, 2021 Dodge Brand Chief Executive Officer Tim Kuniskis today previewed the brand’s two-year business plan, which he dubbed Never Lift. The Dodge Never Lift plan will be news-packed, calling for a minimum of one product- or automotive-enthusiast-related announcement every three months.