Never Lift Newsroom

Dodge Brand Breaks All the Rules with Jailbreak Model for 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebody

November 16, 2021 Dodge brand is breaking all the rules, unlocking new, unrestricted personalization options with new Jailbreak models for 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebodies.

Dodge Brand Launches Operation 25//8 to Give Away 25 Dodge Dream Cars

November 15, 2021 The Dodge brand today announced Operation 25//8, giving its fans the opportunity to take home one of 25 Dodge dream cars. Operation 25//8 enlists a team of 25 ambassadors across automotive, music, sports, fashion, media entities and companies to each give away a new Dodge dream car during the last eight weeks of 2021.

Dodge Announces ‘Never Lift’ Business Plan

November 8, 2021 Dodge Brand Chief Executive Officer Tim Kuniskis today previewed the brand’s two-year business plan, which he dubbed Never Lift. The Dodge Never Lift plan will be news-packed, calling for a minimum of one product- or automotive-enthusiast-related announcement every three months.

MEDIA ADVISORY: Dodge to Roll Out 'Never Lift' Campaign; Launch Direct Connection Brand

November 4, 2021 The Dodge brand will share the first phases of its “Never Lift” campaign, which will rollout a lineup of new Dodge models and initiatives over the next two years. The brand will announce two new performance programs, as well as preview two additional new enthusiast-inspired initiatives.

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