Heritage Newsroom

Alfa Romeo Creates Historical Vehicle Certification Program to Protect and Promote the Brand’s History and Enthusiasts

October 19, 2022 The 39th edition of "Auto e Moto d'Epoca" and the 1000 Miglia Warm Up USA 2022 created a perfect opportunity for Alfa Romeo to announce the “Alfa Romeo Classiche” heritage program, a range of services that will protect and promote the history of the iconic Italian automotive brand.

Alfa Romeo Salutes Female Race Drivers

March 8, 2021 Alfa Romeo is a brand with a long history in racing that dates back to 1910 and extends to Formula One today. Throughout these decades, many Alfa Romeo drivers have made an indelible mark on the sport. In celebration of International Women’s Day, Alfa Romeo salutes its female race drivers.

A Historic Celebration: 110 Years of Alfa Romeo

June 24, 2020 To commemorate a milestone that very few automakers can match, Alfa Romeo today celebrates its 110th anniversary, reopening the doors to its historic museum in Arese, Italy. The brand invites fans from around the world to see new sections of the museum, enjoy exclusive video content and join the celebratory festivities online.

Alfa Romeo USA Announces 110th Anniversary Heritage Content Package

May 18, 2020 In preparation of Alfa Romeo’s 110th anniversary, to be officially celebrated on June 24, 2020, the brand is launching a comprehensive heritage package that highlights key moments in its illustrious history.

Alfa Romeo Debuts 110th Anniversary Logo

February 6, 2020 The Alfa Romeo brand is debuting a new logo to celebrate its 110th anniversary. Born on June 24 of 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish, powerful and exclusive cars in automotive history.

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