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October 3, 2014 One-hundred years after John and Horace Dodge created the Dodge Brothers Motor Car Company, the brothers’ spirit lives on in a new advertising campaign launching this weekend with television spots for the 2015 Dodge Challenger.
September 19, 2014 The Chrysler brand debuts three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air campaign, featuring baseball MVP Miguel Cabrera, takes its cue from the iconic poem “Casey at the Bat” by Ernest Thayer.
August 5, 2014 Comedians and actors Craig Robinson ("Hot Tub Time Machine 2," "Mr. Robinson" and “The Office”) and Jake Johnson (“New Girl” and "Let's Be Cops") team together for the first time in a new Dodge Dart advertising campaign called “Don’t Touch My Dart,” that launches this week.
June 25, 2014 The FIAT Brand was awarded seven prestigious “Lion” awards during the 2014 Cannes Lions International Festival of Creativity, the world's biggest celebration of creativity in communications.
June 12, 2014 The FIAT brand launched a first-of-its kind on-air campaign this week featuring :15-second GIFs as part of creative designed for both television and online. The “Endless Fun” campaign kicked off June 10 across cable television with four commercials, which can be viewed on the FIAT brand’s Tumblr page, and a :30 second online version can be viewed on the brand’s YouTube site. The music featured in the creative is "Biggie Bounce" by DJ Diplo.
June 6, 2014 The Chrysler brand will debut its “Born Makers” marketing and advertising campaign today to mark the launch of the all-new 2015 Chrysler 200. The on-air campaign will launch in the U.S. on Saturday, June 7, with a :60-second and a :30-second commercial running across national broadcast and cable television. ‘Born Makers” includes Hispanic, in-theater, print, digital, social and out of home/transit extensions.
May 8, 2014 The Jeep brand has teamed up with Epic Records and USA Basketball to launch a first-ever summer brand campaign today (Thurs., May 8). The campaign features the Epic Records just-released song “Love Never Felt So Good” by Michael Jackson and will star USA Basketball National Team point guard Kyrie Irving.
May 5, 2014 Leading up to the May 16, 2014, release of Warner Bros. Pictures' and Legendary Pictures' hugely anticipated epic action adventure "Godzilla," FIAT Brand North America launches a new commercial across television on Monday, May 5. The 30-second spot features Godzilla rampaging through an American city, targeting anyone driving a FIAT vehicle.
April 17, 2014 The Dodge brand is celebrating its 100th anniversary with a new video starring centenarians, which debuted yesterday (Thursday, 4/16) during the New York International Auto Show. The video has quickly become a viral hit, amassing more than 4,444,714 views in less than 24 hours.
April 4, 2014 The Ram Truck brand extends its support of America’s farming industry with “The Next Crop Project,” a celebration of and investment in the “next crop” of farmers and future leaders in the agriculture industry.
February 24, 2014 The Chrysler Group recently concluded its 2013 National Sweepstakes, announcing Lofton Tanner Harmon from Saint George, Utah, as the winner of a $45,000 credit to be used toward any Chrysler Group vehicle from the Chrysler, Jeep®, Dodge, Ram and FIAT brands. Harmon is one of over 945,000 people to enter the nationwide sweepstakes in 2013.
February 20, 2014 The Ram Truck brand and Grammy-winning Latin Rock musician Juanes introduce the latest commercial in their extended partnership on the “A Todo, Con Todo” (“To Everything, with Everything”) Spanish-language advertising campaign.
February 15, 2014 For the fourth consecutive year, one of the Chrysler Group’s commercials debuting during the Super Bowl ranked as the #1 automotive commercial by viewers in the 2014 annual YouTube Ad Blitz contest. The Chrysler brand’s two-minute “America’s Import,” featuring legendary American musician/singer/songwriter Bob Dylan – who in a collaborative first for the artist – not only appeared in the commercial and provided one of his tracks, “Things Have Changed,” but also narrated the apologue that celebrates "America's Import."
February 12, 2014 FIAT Brand North America will launch a new global advertising campaign featuring entertainment powerhouse Sean “Diddy” Combs this week entitled “Mirage.” The advertising campaign, which debuts across television beginning on Thurs., Feb. 13, introduces the new Fiat 500L tagline, “Unbelievably Big.”
February 2, 2014 Today, the Chrysler and Jeep® brands each introduced new commercials during Super Bowl XLVIII. The commercials appeared during halftime (Jeep brand) and third quarter (Chrysler brand) of the game.
February 2, 2014 Maserati, one of the world’s most respected luxury automotive brands, continues to celebrate the North American roll out of the all-new Ghibli with a 90-second broadcast spot titled “Strike” during the first quarter of America’s most anticipated football game.
January 31, 2014 Fiat Chrysler Automobiles will debut three commercials during this Sunday’s (2/2) Super Bowl XLVIII. The first spot will debut during the first commercial break in the 1st quarter; the second will premiere during halftime; and the third will debut in the last commercial break of the 3rd quarter.
January 30, 2014 Ram Truck's "Year of the Farmer" campaign continues to recognize the hard working men and women that live the American farming way of life with a new online edition of the video that launched the multi-element program nearly 12 months ago. Ram has released an extend version of the brand’s acclaimed “Farmer” tribute, featuring the complete “So God Made A Farmer” FFA speech given by legendary radio broader Paul Harvey in 1978 and additional farm imagery.
December 5, 2013 The Jeep® brand and NBCUniversal today announced a cross-portfolio, multiplatform partnership supporting Jeep’s “Cherokee Effect,” a marketing initiative integrating various NBCUniversal talent in custom advertising vignettes featuring the all-new 2014 Jeep Cherokee.
November 14, 2013 Celebrated Latin musician Juanes and the Ram Truck brand continue their partnership in the “A Todo, Con Todo” (“To Everything, With Everything”) Spanish-language advertising campaign with original spots promoting the new 2014 Ram light-duty truck.
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