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December 4, 2015 The FIAT brand was awarded the esteemed The Joe award for its Fiat 500X "Blue Pill" commercial. The award, selected by local journalists, was presented during the annual awards show this past Wednesday, Dec. 2. The Ram Truck brand received a total of nine awards across television and online, including multiple CRAFT awards for its 2015 “Courage Is Already Inside” campaign, celebrating the character of strong women who have worked hard to overcome the odds to achieve their goals, in addition to a music accolade for its campaign "Roots and Wings."
July 17, 2015 Mercury Nashville recording artist Easton Corbin has partnered with Ram Trucks to debut a new song titled “Let’s Ride.” The song, inspired by Ram trucks, will be featured in commercials, music videos, on streaming music services and an upcoming country music compilation album.
July 1, 2015 Few new vehicles have generated as much excitement and anticipation as the 2015 Dodge Charger SRT Hellcat and Challenger SRT Hellcat – the fastest, most powerful muscle cars ever – and now Dodge is capturing the energy of these two vehicles, as well as the brand’s flagship supercar, Dodge Viper GTS, in two new spots debuting on the large- and small-screen, beginning July 3.
June 16, 2015 The Dodge brand is launching a new U.S. Hispanic advertising campaign for the 2015 Dodge Challenger, Dodge Charger and Dodge Dart featuring actor Danny Trejo (“Machete,” “From Dusk Till Dawn,” “Once Upon A Time in Mexico”).
June 9, 2015 The spirit of John and Horace Dodge continues to live on as Dodge debuts four new ads in its popular Dodge Brothers marketing campaign.
June 3, 2015 Jones Soda Co., a leader in the premium soda category and known for its unique flavors and branding, and the FIAT brand today announced the return for a third year in a row of the "Jonesin' for a Fiat 500X" summer photo contest.
May 1, 2015 The Ram Truck brand celebrates the hard work, dedication and courage it takes to succeed in a new 60-second commercial airing this Saturday, May 2, in the 141st Running of the Kentucky Derby telecast on NBC, as part of the brand’s multi-tier sponsorship of Churchill Downs and the Kentucky Derby.
April 17, 2015 The Jeep brand is launching its North America marketing campaign for the all-new 2015 Jeep Renegade through an innovative music platform with KIDinaKORNER/Interscope Records beginning today (Friday, April 17). The 60-second launch commercial, "Renegades," airing across television starting tonight, is built around the original song "Renegades" by the Brooklyn indie rock band X Ambassadors.
April 9, 2015 The Chrysler brand debuts a new advertising campaign today for the 2015 Chrysler 300. Narrated by Peter Dinklage ("Game of Thrones"), the “Drive Proud” campaign celebrates the Americans who have earned their success, from entrepreneurs and small-business owners to self-employed contractors, designers and artists. The 60-second launch spot, titled “The Kings & Queens of America,” begins airing tonight.
March 9, 2015 Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for "Furious 7," in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label’s “Furious 7: Original Motion Picture Soundtrack.”
March 4, 2015 The Chrysler brand launches a new multicultural marketing campaign today for the all-new 2015 Chrysler 200 this week featuring acclaimed actor Gael García Bernal (Amores Perros, Y Tu Mamá También, The Motorcycle Diaries). The campaign, debuting Wednesday, March 4, consists of four national television spots across U.S. Hispanic media – one :60 and three :30 commercials – and also includes digital and social initiatives.
February 27, 2015 FCA US recently concluded its 2014 National Sweepstakes, announcing Michael Christman from Pottstown, Pa., as the winner of a $45,000 credit to be used toward any Chrysler, Jeep®, Dodge, Ram, FIAT or Alfa Romeo vehicle. Christman has selected a 2015 Ram 2500 Laramie Cummins® Turbo Diesel.
February 13, 2015 The YouTube AdBlitz™ results were announced this morning, with FCA US taking two out of the Top 5 positions. Out of 65 total commercials voted upon in the annual poll, Dodge brand’s “Wisdom” took the #3 overall position and Jeep® brand’s “Beautiful Lands” placed #5 overall. FCA US is the only advertiser (and automaker) to finish in one of the top three positions in the YouTube AdBlitz™ poll in each of the past five years.
February 2, 2015 The annual USA TODAY Ad Meter results are in, with FCA US LLC taking three of the Top 15 spots in the annual poll, and placing #1 in the automotive category. “The FIAT 500X Blue Pill” took the #3 position overall (and #1 in automobile category); Dodge brand’s “Wisdom” took the #6 position (the #2 spot in automobile category) and Jeep® brand’s “Beautiful Lands” placed #15 overall (and #5 spot of all automobile brands).
February 1, 2015 The Jeep® brand firmly evolves its authentic American story of freedom with a global journey around the world – inspiring a new definition of adventure – in “Beautiful Lands,” which debuted during Sunday’s (2/1) Super Bowl XLIX broadcast.
February 1, 2015 The global launch of FIAT brand’s newest vehicle, the all-new 2016 Fiat 500X crossover, and Dodge brand’s 100th anniversary, the only American Fiat Chrysler Automobiles N.V. brand to achieve this major milestone, were celebrated in the first two of three videos FCA US LLC aired in tonight’s Super Bowl XLIX telecast.
January 29, 2015 Fiat Chrysler Automobiles will air three commercials during this Sunday’s (2/1) Super Bowl XLIX broadcast. The first spot is scheduled to air as the first commercial following the second quarter’s “two-minute warning” break; the second and the third commercials are scheduled to run in breaks during the third quarter.
January 22, 2015 The Ram Truck brand launches a new marketing initiative this week featuring Grammy® Award-winner Miranda Lambert and a custom “Roots and Wings” song Lambert wrote exclusively for the campaign.
November 24, 2014 Chrysler Group LLC teamed up with Universal Music Group’s Interscope Records during last night’s American Music Awards to present viewers with a one-time-only television experience, featuring songs from some of the music industry’s biggest artists. The vehicles spotlighted in the commercials were the all-new 2015 Chrysler 200, the 2015 Dodge Charger SRT Hellcat, the 2015 Jeep Wrangler Rubicon, the 2015 Ram 1500 and the 2015 Fiat 500L.
October 27, 2014 The Chrysler brand debuted its unique “Ready to Take on the World” advertising campaign for all-new 2015 Chrysler 200 this weekend (10/26). The integrated campaign launched with three 30-second commercials running across television (national broadcast and cable) and online over the weekend. A fourth 30-second spot will debut in November. The campaign also includes print, digital and social extensions.
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