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July 29, 2016 Dodge, America’s mainstream performance brand, and SRT, the ultimate performance brand, are launching a new tagline that captures the passion, attitude and spirit of the entire brand. “Domestic. Not Domesticated.” is being rolled out this weekend and will be integrated into all of Dodge and SRT brand communications across multiple platforms and consumer touch points, including television, print, digital, web, social and experiential.
July 20, 2016 The Chrysler brand launched a new digital and online “Street Smarts” campaign this week, which puts a competitive focus on the features and benefits of the all-new 2017 Chrysler Pacifica.
June 20, 2016 Chrysler brand’s next phase of its all-new 2017 Chrysler Pacifica “Dad Brand” campaign, featuring actor/comedian/writer/producer Jim Gaffigan, launched over Father’s Day weekend.
June 6, 2016 The Jeep brand has teamed up with USA Basketball and Sony/ATV Music Publishing to launch its third annual summer brand campaign. The campaign features USA Basketball Men’s National Team finalist Paul George in two of its three new spots.
May 27, 2016 Chrysler officially introduces the brand’s adorable, pint-sized product specialists, the PacifiKids, through a new digital and social campaign that features actress Brooklyn Decker (Netflix’s “Grace and Frankie”) in its inaugural video.
May 23, 2016 Chicago fireman Kevin Arias of the Tristate Fire Protection District was named the grand prize winner of the FCA US LLC 2015 National Sweepstakes. The Oswego, Ill., native overcame the odds of 1,265,218 contest entrants to win a $45,000 credit toward any Chrysler, Dodge, Jeep®, Ram, FIAT or Alfa Romeo brand vehicle. Arias selected a 2016 Dodge Challenger R/T Scat Pack in Granite Pearl as his winning prize.
May 13, 2016 The FIAT brand marks the return of the all-new 2017 Fiat 124 Spider with the debut of two new videos, “Free Like a Bird” and “No Blue Pill Needed.” The videos will live on the brand’s YouTube, Twitter and Facebook channels, with additional content across its digital and social channels, including Instagram.
May 5, 2016 The Ram Truck brand will “Dominate the Field” May 7 at this year’s 142nd running of the Kentucky Derby. For the seventh consecutive year, Ram is the “Official Truck” of Churchill Downs and the Kentucky Derby and the exclusive automotive partner.
April 11, 2016 NBCUniversal today announced a wide reaching partnership with Chrysler brand, Universal Pictures and Illumination Entertainment to launch the all-new 2017 Chrysler Pacifica and Illumination and Universal's "The Secret Life of Pets," which arrives in theatres July 8.
April 8, 2016 The Chrysler brand officially debuts its new "Dad Brand" advertising campaign for the all-new 2017 Chrysler Pacifica today (April 8) featuring actor/comedian/writer/producer Jim Gaffigan.
April 5, 2016 The Ram Truck brand has released a new 60-second television ad and long-form video as part of an expanded relationship with two-time Grammy Award-winning country music artist Chris Stapleton. The announcement comes days after Stapleton picked up six additional honors during Sunday night’s 51st annual Academy of Country Music Awards telecast.
March 28, 2016 On the heels of its breakout Super Bowl campaign marking its 75th anniversary, the Jeep brand is kicking off a year-long campaign with a global footprint to include both digital and social elements. “My Jeep Story” will provide a platform for the brand’s passionate community and the wider world to join the 75th anniversary celebrations by sharing their own, authentic and inspiring Jeep stories.
February 22, 2016 FCA US LLC and Warner Bros. Pictures are joining forces in a one-of-kind co-branded partnership to mark the premiere of the highly anticipated debut of Batman v Superman: Dawn of Justice, opening nationwide in theaters on March 25, 2016. The unique alliance includes the introduction of the all-new 2016 Jeep Renegade Dawn of Justice Special Edition, which is available now in dealerships across the country.
February 15, 2016 The Chrysler brand is launching a new campaign “Premium to the People,” featuring actors Martin Sheen and Bill Pullman. The campaign will launch with two commercials – “American-est” and “Swerve” – both featuring the Chrysler 200 and Chrysler 300.
February 12, 2016 The YouTube AdBlitz™ 2016 results were announced this morning (2/12), with the Jeep brand taking the top automotive spot with its awarded “Portraits” spot. (“Portraits” took the #6 overall position out of 74 total commercials voted upon in the annual poll).
February 7, 2016 The Jeep® brand celebrates its 75th anniversary this year, highlighted by two distinct videos launched during the Super Bowl 50 broadcast that recognize the brand milestone, pay tribute to its legacy and look ahead to its future.
February 4, 2016 FCA US LLC will air two commercials during this Sunday’s (2/7) Super Bowl 50 broadcast. The first spot will air after the halftime performance with Coldplay (before start of third quarter); the second spot will debut during the first commercial break in the fourth quarter.
January 10, 2016 FCA US LLC and Paramount Pictures have teamed up for a second partnership, this time with the FIAT brand in a new co-branded marketing collaboration that casts world renowned international supermodel Derek Zoolander as the new face of the all-new Fiat 500X cross-over.
December 4, 2015 The FIAT brand was awarded the esteemed The Joe award for its Fiat 500X "Blue Pill" commercial. The award, selected by local journalists, was presented during the annual awards show this past Wednesday, Dec. 2. The Ram Truck brand received a total of nine awards across television and online, including multiple CRAFT awards for its 2015 “Courage Is Already Inside” campaign, celebrating the character of strong women who have worked hard to overcome the odds to achieve their goals, in addition to a music accolade for its campaign "Roots and Wings."
July 17, 2015 Mercury Nashville recording artist Easton Corbin has partnered with Ram Trucks to debut a new song titled “Let’s Ride.” The song, inspired by Ram trucks, will be featured in commercials, music videos, on streaming music services and an upcoming country music compilation album.
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