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October 28, 2013 The Jeep® brand will debut its “Built Free” marketing and advertising campaign on Monday, October 28, to herald the return of the renowned Cherokee to the Jeep vehicle lineup for the 2014 model year. The campaign will launch in the U.S. with a :60-second commercial running across national broadcast and cable television, and includes in-theater, print, digital, social and experiential extensions.
October 11, 2013 The Chrysler brand launched a new television commercial, titled “Road to Greatness,” which will air during Major League Baseball’s upcoming American and National League Championship Series, as well as the World Series. The spot features Miguel Cabrera, MLB’s first Triple Crown winner in over 40 years and the reigning American League Most Valuable Player.
July 16, 2013 FIAT Brand North America will team up with the Vans U.S. Open of Surfing this July 20-28 in Huntington Beach, California. As one of the event sponsors, the FIAT brand will celebrate the recent launch of the all-new, all-electric Fiat 500e in California, in addition to showcasing the high-performance Fiat 500 Abarth Cabrio and the all-new Fiat 500L and 500L Trekking models.
July 9, 2013 The Dodge brand is targeting multicultural millennials with a Spanish/English ad campaign for the 2013 Dodge Dart, featuring global music sensation Pitbull. The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.
July 9, 2013 FIAT Brand North America unveils a one-of-a-kind print ad this week when it debuts “Body Paint” in this year’s annual ESPN The Magazine’s Body Issue. The visually stunning print ad features over a dozen female artists, models and contortionists to recreate the image of a Fiat 500 Abarth Cabrio.
June 12, 2013 The SRT (Street & Racing Technology) Brand is debuting its first-ever advertising campaign this summer to celebrate the legacy of its world-class performance vehicles: The Charger, Challenger, Viper, Grand Cherokee and 300. The “Body and Soul” campaign launched on Saturday, June 8, with 30-, 60- and 90-second spots across cable television, and continues throughout summer.
June 4, 2013 The Ram Truck brand and Warner Bros. launched a new co-branded commercial for the Ram 1500, Motor Trend magazine’s 2013 Truck of the Year, as part of a partnership promoting Warner Bros. Pictures’ and Legendary Pictures’ “Man of Steel,” the highly anticipated summer action adventure movie in theaters June 14.
May 19, 2013 The Dodge brand is extending its partnership with Syfy and Trion Worlds on the “Defiance” television show and online video game with a new television commercial and social gaming sweepstakes.
May 8, 2013 The Dodge and SRT (Street and Racing Technology) brands today announced their partnership with Universal Pictures on the upcoming film 'Fast & Furious 6,' opening in theaters nationwide on May 24.
February 15, 2013 The votes are in and the Ram Truck and Jeep® brands have secured the first- and fourth-place spots in YouTube’s Ad Blitz 2013 contest. Both the Jeep and Ram Truck brands leveraged the visibility of Super Bowl XLVII to launch two initiatives encouraging citizens to support two key strongholds of American society – our troops and our farmers.
February 13, 2013 The Ram Truck brand pledged to make a donation to the National FFA Organization for every view of its two-minute “Farmer” Super Bowl video on the brand’s website, with the intent of generating $1 million.
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