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July 15, 2021
On July 15, 1941, the former Willys-Overland Co. signed a contract with the U.S. War Department to begin production of the first military Jeep® vehicle. Eighty years later, the Jeep brand thrives around the world with a product lineup that continues to expand into new segments, a devoted community of global customers and the use of 4xe electric vehicle technology as the natural evolution of 80 years of capability leadership.
In July 1940, the U.S. military informed automakers that it was looking for a “light reconnaissance vehicle” to replace the Army's motorcycle and modified Ford Model-T vehicles. The first civilian Jeep vehicle, the CJ-2A, was produced in 1945. It came with a tailgate, side-mounted spare tire, larger headlights, an external fuel cap and many more items that its military predecessors did not include.
July 15, 2016
Since 1941, the Jeep® name has symbolized a unique family of go-anywhere, do-anything vehicles – first developed for military use, and after 1945, continually adapted for a wide variety of civilian applications. The Jeep brand is celebrating its 75th anniversary in 2016, and to mark the occasion, a commemorative one-of-a-kind Wrangler 75th Salute concept vehicle is being created today as a tribute to the brand’s legendary history and military heritage.
January 6, 2016
Born in 1941, the Jeep® brand celebrates 75 years of 4x4 leadership, military history, and open-air freedom and adventure in 2016. As a tribute to this diamond anniversary celebration, Jeep is creating distinctive, 75th Anniversary special-edition models of each vehicle in its lineup.
September 8, 2013
The Jeep® Cherokee debuted in 1974, and was based on the Jeep Wagoneer SJ platform. The original Cherokee was marketed as the sporty two-door version of the popular Jeep Wagoneer. The Cherokee remained a two-door sport-utility (SUV) until 1977 when a four-door version was introduced. Jeep produced 197,338 SJ platform Cherokee models between 1974 and 1983.
June 22, 2011
Jeep® – one of the world’s few, true icons – is celebrating its 70th anniversary in 2011. To mark the occasion, the Jeep brand is creating distinctive, unique 70th Anniversary Edition models of each vehicle in its lineup. “The Jeep brand’s legendary heritage and capability have made it iconic – well-known and loved throughout the world,” said Mike Manley, President and CEO — Jeep Brand, Chrysler Group LLC.
Since 1941, the Jeep® name has symbolized a unique family of robust go-anywhere, do-anything vehicles, first developed for military use and, after 1945, continually adapted for a wide variety of civilian applications. The 2008 Jeep Liberty embodies the newest interpretation of the brand’s character and the latest refinements of its product capabilities. But appreciating the strength of its lineage requires a journey back to the beginnings of Jeepdom.
August 31, 2006
In June 1940, the U.S. military informed automakers that it was looking for a “light reconnaissance vehicle” to replace the Army's motorcycle and modified Ford Model-T vehicles. The Army invited 135 manufacturers to bid on production and developed a lengthy specification list for the vehicle.
August 7, 2005
Design cues were used from classic Jeep vehicles such as the Willys Station Wagons (1946 to 1962), the Jeep Wagoneer (1963 to 1991), and especially the Jeep Cherokee (1984 to 2001).
August 7, 2005
One look at the new 2006 Jeep® Commander’s upright posture and classic lines and you know that its design theme is nothing but pure Jeep.
February 28, 2005
From July 23, 1941, to the present day, the Jeep® brand has stood for authentic four-wheel-drive capability, innovative technology and continuous refinement. Today’s Jeep vehicles are still directly descended from the first Jeep vehicles.
August 16, 2004
When pinpointing what is special about the all-new 2005 Jeep® Grand Cherokee, some things are readily apparent. The vehicle has a new design, improved ride and handling capabilities, new features – like the optional 5.7-liter HEMI® V-8 engine – and enough upscale amenities to make many luxury cars envious.
Jeep Brand Heritage
Jeep Cherokee Heritage
Jeep® Wrangler Heritage
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