Download Print Press Kit: 2007 Ram 3500 Chassis Cab, What's New for '07 2007 Dodge Ram 3500 Chassis Cab: Market Position and Advantages Auburn Hills, Mich. August 31, 2006 - MARKET POSITION The all-new 2007 Dodge Ram 3500 Chassis Cab was designed from the ground up for the traditional chassis- cab buyer seeking a capable, durable, reliable, commercial-quality vehicle. The 2007 Dodge Ram 3500 Chassis Cab offers a powerful lineup of award-winning engines, a commercial-grade chassis engineered to perform in the most demanding conditions, and bold, “big rig” Ram styling, defining the new commercial standard. Demographics / Target Customer Small-Business Customer 10 vehicles or less in fleet, including one to three chassis cabs Entrepreneur, independent businessperson with hands-on management style Wants dealer to be his one-stop shopping point (i.e., truck, upfit and financing package) Key vocational segments include tradesmen (carpenters, electricians, roofers, HVAC, electricians, etc.); landscaping and lawn maintenance; retailers/wholesalers; agriculture/ farming; manufacturing/tool and die; and service and delivery (florist, dry cleaner, package/parcel, etc.) Small-Fleet Customer 10-49 vehicles in fleet, including three or more chassis cabs Independent manager with reliable support staff and close pulse on the business Maintains rigid fleet maintenance and repair schedules May work directly with an original equipment manufacturer’s dealer commercial sales staff or with a large-fleet representative for vehicle purchase Key vocational segments include tradesmen (carpenters, electricians, roofers, HVAC, electricians, etc.); landscaping and lawn maintenance; retailers/wholesalers; agriculture/ farming,; manufacturing/tool and die; service and delivery (florist, dry cleaner, package/ parcel, etc.); utilities/government/municipalities; and fire/rescue/emergency medical service MARKET ADVANTAGES All chassis components below top of frame surface (segment exclusive) Highest single-rear-wheel GVWR of 10,200 lbs. Best-in-class standard V-8 power (HEMI with 330 horsepower) Best-in-class rear frame strength (50-ksi steel) Best-in-class 52-gallon fuel tank Best-in-class interior cab room (121.7 cu. ft. for Quad Cab models) What's New for '07