Press Kit: 2007 Chrysler 300C SRT8, What's New for '07

2007 Chrysler 300C SRT8: Market Position and Advantages

Auburn Hills, Mich. August 31, 2006 -

MARKET POSITION

The Chrysler 300C SRT8 exemplifies the SRT formula of all-around performance at an attractive price, with expressive yet functional design, stunning performance and near-luxury refinement.


DEMOGRAPHICS

  • Gender: 75 percent male/25 percent female
  • Age: 35-50
  • Median Annual Household Income: $100,000
  • Education: 45 percent to 60 percent college degrees
  • Household: 73 percent married; 16 percent with children at home
  • Occupation: 45 percent to 50 percent professional/technical/managerial

MARKET ADVANTAGES

  • Offers the ultimate in American sedan performance
  • Powered by an SRT-engineered, 6.1-liter HEMI V-8 producing 425 horsepower (317 kW) and 420 lb.-ft. (569 N•m) of torque
  • Functional, performance-oriented styling
  • World-class ride and handling across a dynamic range
  • Race-inspired interior appointments
  • Benchmark braking
  • Benchmark performance at the best price