Jeep® Brand Donates Purpose‑built 2026 Gladiator, Upfitted by Jeep Performance Parts, to the Red Rock 4‑Wheelers to Support the Protection and Maintenance of Moab’s Iconic Trails

March 30, 2026 , Auburn Hills, Mich. -  For more than four decades, the Red Rock 4-Wheelers have served as dedicated stewards of one of the world’s most iconic off-road destinations: Moab, Utah. The volunteer-run club has invested countless hours, vehicles and personal resources to maintain, protect and preserve the region’s legendary trails.

In recognition of the club’s unwavering commitment, the Jeep® brand and Jeep Performance Parts (JPP) by Mopar collaborated to design and build a custom 2026 Jeep Gladiator Rubicon, playfully named “Red Rock,” as a dedicated donation vehicle for the Red Rock 4-Wheelers. Rather than creating a showpiece, the team engineered a true workhorse, purpose-built with the tools, capability and durability needed to support year-round trail maintenance and cleanup efforts across Moab’s rugged terrain.

“The Red Rock 4-Wheelers have set the standard for responsible off-roading and trail stewardship for more than 40 years,” said Bob Broderdorf, CEO of the Jeep brand. “Their dedication to protecting Moab’s unique landscape ensures that future generations can experience the same sense of freedom and adventure that defines the Jeep brand. The Red Rock Gladiator is our way of saying thank you, built with the tools, capability and durability they need to continue the work they’ve led so passionately. On behalf of Jeep and JPP, it’s an honor to support the people who protect the places we all love.”

“This is more than a vehicle, it is the Jeep brand’s recognition of a way of life that has shaped families, communities and traditions here in Moab for generations,” said George Schultz, president, Red Rock 4-Wheelers. “For decades, the Red Rock 4-Wheelers have worked to protect wheeled access, steward the routes and preserve the region as both a world-class wheeling destination and a living, working landscape. As president of the organization, and as the son of its founder, I see this Gladiator as a tribute to the people and the work that built this legacy and an investment in the responsibility we carry to pass that stewardship to the next generations.”

As part of the Jeep brand’s ongoing commitment to land stewardship and responsible off-roading, Jeep brand and JPP employees partner with the Red Rock 4-Wheelers and the Bureau of Land Management every Easter Jeep Safari to educate, maintain and protect local Moab trails. Every year, volunteers complete a trail work project that can include trail maintenance. cleanups, fencing installation, route marking and trail restoration.    

Purpose-built Thank You
Starting with a 2026 Jeep Gladiator Rubicon, designers set out to build a functional, durable work truck inspired by Moab’s landscape and the Red Rock 4-Wheelers’ legacy. The result is a purpose-built truck equipped with specialized components that make trail work easier, safer and more efficient.

The exterior features custom graphics, while upgrades focus on capability and ease of use, with a 3-inch lift, 37-inch BFGoodrich KM3 tires on beadlock wheels, a steel bumper with a Warn winch, and a cargo system rack with storage pods on top of a sliding cargo tray in the bed. Upgraded TYRI lighting provides better visibility on technical trails. Added protection comes from wide rock rails and door sill guards, while an onboard air system quick-connect coupler increases everyday functionality.

Inside, the Gladiator is built to handle dirt and heavy use with JPP Armorlite flooring, grab handles and an instrument panel accessory rail. An ARB onboard air system supports tools and recovery needs.

Red Rock 4-Wheelers
Based in Moab, Utah, the Red Rock 4-Wheelers are one of the most respected off-road clubs in the world. Their leadership of the Easter Jeep Safari and their decades-long commitment to responsible recreation have made them essential partners in preserving Moab’s trail network for future generations. From maintaining routes and installing fencing to prevent trail widening, to organizing cleanups and ensuring continued public access, the Red Rock 4-Wheelers have long been a model for responsible land use and community-driven conservation. Since assuming leadership of the annual Easter Jeep Safari in 1982, the club has continued to elevate the event while championing sustainable recreation and the Jeep brand’s deep connection to Moab. For more information, visit www.rr4w.com.
 
Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

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