Tim Kuniskis Appointed to Lead Stellantis American Brands and North America Marketing and Retail Strategy, Company Revives Iconic SRT Performance Division

July 2, 2025 , Auburn Hills, Mich. -  Stellantis announces Tim Kuniskis is appointed head of American brands and North America marketing and retail strategy, reporting to Antonio Filosa, Stellantis CEO and chief operating officer, North America & American brands. In this newly created role, Kuniskis will work across the brand portfolio to further build and enhance the connections customers have with the company’s products, marketing efforts and dealer network in the region.  

Kuniskis retains his position as CEO of the Ram brand. Each of the current brand CEOs will continue driving their respective brands.
 
“Connecting with our customers, delivering the products and experiences they want, is critical to reaching our full potential,” said Filosa. “Tim has proven time and time again that he is masterful at building brands that reach the heart and soul of the customer. We will leverage his energy, his strategic mindset and his competitive spirit to supercharge all our brand activities.” 

Stellantis also announces the return of its iconic performance division, Street and Racing Technology (SRT), under the leadership of Kuniskis. The move marks a bold step in unifying high-performance engineering across Chrysler, Dodge, Jeep® and Ram under a single, dedicated identity. 

Consolidating the best performance engineering talent from across the four American brands, the SRT division will deliver vehicles that push the boundaries of power, aerodynamics, handling and technology, on both the street and the track, ensuring enthusiasts get the power, precision and passion they expect. 

“We’re getting the band back together,” said Kuniskis. “SRT is another box we needed to check as we head into a product launch cadence enabling more performance than we’ve ever seen before. We’re working with our product development and technology organization to select the best engineers in powertrain and vehicle dynamics to build a team worthy of the SRT name.” 

The newly reestablished SRT performance division will oversee Direct Connection and North American motorsports initiatives under Chrysler, Dodge, Jeep and Ram, including participation in the NHRA and Ram’s recently announced plans to return to the NASCAR Truck Series in 2026. 
 
Stellantis North America
Stellantis (NYSE: STLA) is a leading global automaker, dedicated to giving its customers the freedom to choose the way they move, embracing the latest technologies and creating value for all its stakeholders. Its unique portfolio of iconic and innovative brands includes Chrysler, Dodge//SRT, Jeep®, Ram, Alfa Romeo, FIAT and Maserati. In 2025, the company celebrates 100 years of influencing culture and contributing to the history of the automotive industry in the U.S. and Canada. For more information, visit www.stellantis.com.

Follow company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
LinkedIn: https://www.linkedin.com/company/Stellantis
Facebook: https://www.facebook.com/StellantisNA
Instagram: https://www.instagram.com/stellantisna
X: @StellantisNA
YouTube: http://youtube.com/StellantisNA