Download Print 'There's Only One:' Jeep® Launches Multifaceted Marketing Campaign Celebrating Brand’s Iconic SUVs Campaign is shout-out to all the drivers and riders who see Jeep® as the only way to enjoy open-air adventure and unchecked freedom, leaving any fear of FOMO in the rearview mirror Spot sees return of “There’s Only One” tagline, first used 30 years ago Thirty-second and 60-second video versions of “You Already Know” celebrate the brand’s iconic off-road chops and its permanent place in pop culture Thirty-second “There's Only One” to run across broadcast, social and digital media channels Sixty-second version to run on Jeep brand’s social media and digital channels Multicultural versions (Black and Hispanic) of “There's Only One” to run across select markets in upcoming weeks “There's Only One" will first make its mark in the U.S., with opportunity for global extensions fueling the campaign September 16, 2024 , Auburn Hills, Mich. - Jeep® brand today launched its new 360-degree marketing and advertising campaign, “There's Only One,” celebrating the brand’s iconic SUVs. The monthslong, multitiered, multimedia campaign will run across television, social media and digital channels and high-profile out-of-home elements, with 30- and 60-second videos, including Black and Hispanic market versions, to launch in the coming weeks. “There's Only One” will first make its mark in the U.S., with opportunity for global extensions fueling the campaign. “As the Jeep brand begins down the new path of its multi-energy platforms, this campaign is meant to command the new road ahead while also paying homage to the brand's 'there's only one' legacy," said Raj Register, chief marketing officer of North America, Stellantis. "Anyone who has ever been behind the wheel or experienced riding in a Jeep vehicle understands the ‘no compromises’ attitude that steers our iconic off-road brand into one-of-a-kind adventures. Adventures that often turn into lifelong memories and an unwavering connection to the brand." “There's Only One" also captures the pop culture moments, big (dinosaurs), little (rubber ducks), legendary icons (Marilyn Monroe) and everything in between (hello Jeep Wave) that have come to define the brand over its 80-plus-year history, one steeped in its military roots and off-road adventure. The campaign shines its spotlight on the brand’s entire SUV portfolio, including the Jeep Wrangler, Jeep Grand Cherokee, Jeep Wagoneer, Jeep Gladiator and Jeep Compass. “‘There’s Only One’ you – with your unique personality and spirit – and ‘There’s Only One’ Jeep 4x4 that can personify each of us," said Antonio Filosa, Jeep brand CEO. "Now, on the 30th anniversary of the iconic 1990’s brand campaign ‘There’s Only One’, we’re bringing it back bigger and better than ever, to celebrate the originality and freedom of the Jeep brand and all those who make it their own.” The marketing and advertising campaign will run across broadcast and cable, including NFL and college football. Additional cut-down videos focusing on specific Jeep brand nameplates will run across the Jeep brand’s social media channels. The Jeep brand campaign was created in partnership with Chicago-based Highdive. For more information on the Jeep brand, go to www.Jeep.com. Jeep Brand For more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand’s dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all. Follow Jeep and company news and video on: Company blog: http://blog.stellantisnorthamerica.com Media website: http://media.stellantisnorthamerica.com Jeep brand: www.jeep.com Facebook: www.facebook.com/jeep Instagram: www.instagram.com/jeep Twitter: www.twitter.com/jeep LinkedIn: www.linkedin.com/company/jeep YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA Jeep Ad