The Jeep® Grand Cherokee L 'Wildly Civilized' Marketing Campaign Launches Across Television, Social and Digital Channels

  • “Wildly Civilized” campaign launches across broadcast, social and digital platforms, including a dedicated television spot during high-profile sports coverage through July and August
  • Rooted in a legacy of Jeep® 4x4 capability, luxury and advanced technologies, and loaded with Grand Cherokee firsts, the all-new 2021 Jeep Grand Cherokee L, now with seven-passenger seating, delivers an exceptional customer experience
  • The all-new 2021 Jeep Grand Cherokee L is arriving in dealerships across the country now
July 12, 2021 , Auburn Hills, Mich. -  The Jeep® brand is launching its new marketing campaign “Wildly Civilized” for the all-new 2021 Jeep Grand Cherokee L. The "Wildly Civilized" campaign will run across television, social media channels and digital platforms.

"This ‘Wildly Civilized’ campaign for the all-new 2021 Jeep Grand Cherokee L encapsulates the perfect center of gravity of the upscale SUV,” said Olivier Francois, Global Chief Marketing Officer, Stellantis. "It reflects the balance of sophistication and ruggedness, of craftsmanship and capabilities, that only the Jeep brand can own. With the Grand Cherokee L, you don’t have to pick one over the other, you have the freedom to choose both.”
 
The “Wildly Civilized” spot, which can be viewed on the brand’s YouTube channel, speaks to how the all-new 2021 Grand Cherokee L bridges refinement and adventure for its drivers:
 

Nearly 30 years ago, the Jeep Grand Cherokee began its legacy as the most awarded SUV in history. Following four groundbreaking generations of the vehicle, countless industry accolades and more than 7 million in global sales, the Jeep brand continues to shatter expectations of the full-size SUV segment with the all-new 2021 Jeep Grand Cherokee L. The newest iteration is designed and engineered to deliver an unmatched combination of even more legendary 4x4 capability, superior on-road refinement, premium styling and craftsmanship inside and out, and a host of advanced safety and technology features. The result is the all-new 2021 Jeep Grand Cherokee L, for the first time ever with seating for six or seven.
 
A second, dedicated, 30-second “Wildly Civilized” spot will run during high-profile sports coverage during July and August.
 
The Jeep brand’s “Wildly Civilized” campaign was created in partnership with Chicago-based Highdive agency.
 
Jeep Brand
For more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand’s dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all.

Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep 
Instagram: www.instagram.com/jeep 
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

Contact Information

Diane Morgan
Office: (248) 512-0023
Cell: (248) 881-5742
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