Dodge Brand Connecting With Its Fans by Inviting a Limited Number to the Hotly Anticipated Reveal of the All-new 2018 Dodge Challenger SRT Demon in NYC

  • Dodge’s new ultimate performance halo – the all-new 2018 Dodge Challenger SRT Demon – will be unveiled during New York International Auto Show week in April
  • A limited number of loyal fans of the brand’s social media channels will enjoy a behind-the-scenes look at the all-new 2018 Challenger SRT Demon and meet-and-greets with Dodge//SRT brand team members
  • The seventh pre-reveal teaser video will launch later this week
February 22, 2017 , Auburn Hills, Mich. -  First, Dodge started releasing pre-reveal teaser videos, giving its followers rare and unique insight into the all-new 2018 Dodge Challenger SRT Demon across its official social channels. Now, the brand will be inviting a limited number of its loyal social media fans to attend the hotly anticipated ultimate muscle car’s reveal during New York Auto Show week this April.
 
“Our Dodge//SRT fans are among the most enthusiastic and socially engaged in the automotive industry,” said Tim Kuniskis, Head of Passenger Cars, Dodge, SRT, Chrysler and FIAT, FCA North America. “They also have an insatiable appetite for any news about Dodge//SRT products. Building uniquely branded content, such as ifyouknowyouknow.com, is just one of the many ways that our enthusiasts can share in the excitement and also gives them the opportunity to customize the content to make it their own. Inviting fans to attend the reveal of the all-new 2018 Dodge Challenger SRT Demon in New York is our way of saying, ‘thank you’ for being a vital part of the Dodge and SRT community.”

Since January 12, 2017, fans have been given glimpses into the Dodge Challenger SRT Demon through the pre-reveal teasers. The videos have Dodge//SRT enthusiasts buzzing, sharing the content, deciphering clues about the videos’ meaning, and creating their own custom content from the teasers. Fans have been invited to check out the ifyouknowyouknow.com website, where they can find weekly updates and can access and share content.  
 
Dodge
For 111 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge, America’s performance brand, shifts into high gear with a lineup that delivers unrivaled performance in each of its segments.

The new, next-generation Dodge Charger multi-energy lineup is led by the 670-horsepower Dodge Charger Daytona Scat Pack – the world’s quickest and most powerful muscle car. For 2026, the all-new 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK H.O. engine, expands the Charger lineup, powered by the most powerful Hurricane engine in production.

Dodge also keeps its foot on the pedal as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and best-in-class standard performance in the compact-utility vehicle segment with the Dodge Hornet.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

Contact Information

Diane Morgan
Office: (248) 512-0023
Cell: (248) 881-5742
Download Video Embed