Download Print 2005 Chrysler Group Sales Press Release Archive Chrysler Group July U.S. Sales Surge 32 Percent, Achieve Highest Retail Sales Ever Best July Results in Company's History Retail sales increase 38 percent to achieve highest retail month in history Chrysler brand sets new sales record with 32 percent increase, 61,193 units sold Jeep® brand hits new high water mark with 53 percent sales increase, 56,280 units sold Dodge powers its way to record sales with 23 percent increase Auburn Hills, Mich. August 1, 2005 - Driven by the strong and clear message of the Employee Pricing Plus program and one of the strongest product lineups in the industry, Chrysler Group sold 240,146 vehicles in July, representing a 32 percent increase over July 2004 sales of 189,619 units. Retail sales of 217,081 units represent the single largest monthly retail total in the history of the Chrysler Group, an increase of 38 percent over July 2004 results. Each of the automotive brands of the Chrysler Group, Chrysler, Jeep® and Dodge, experienced significant increases in sales that resulted in multiple nameplates establishing new sales records for July. Chrysler brand posted sales of 61,193 units, an increase of 32 percent and an all-time sales record for the brand. July sales for Jeep brand products surged 53 percent to 56,280 units, the highest sales total for Jeep since its inception. The Dodge brand solidified its place as the volume leader for the company by posting sales of 122,673 units, a 23 percent improvement over 2004 results. "Our July results were made possible by the 'perfect storm' of great products, clear and direct pricing, and strong messages that broke through the clutter. An improving economy nationwide also gave consumers the confidence to buy new cars and trucks," said Gary Dilts, Chrysler Group Senior Vice President – Sales. "We plan to continue offering Employee Pricing Plus on our remaining 2005 model year inventory with the supporting advertising that will grab customers' attention." Sales of Chrysler Group products in key segments such as Minivans, Sports Tourers and Trucks posted strong results for July and solidified leadership positions in important categories. Minivans Led by the exclusive Stow 'n Go TM seating system, minivan sales continued their segment leadership and increased 59 percent to 45,624 units, compared to July 2004 sales of 29,842 units. Dodge Caravan was the minivan sales leader, posting sales of 23,969 units during July, an improvement of 36 percent over 2004 results. Chrysler Town & Country minivans posted sales of 21,655 units, an improvement of 95 percent over last year results and an all-time July sales record. Sport-utility Vehicles Sales of sport-utility vehicles for the company increased 38 percent, posting sales of 66,804 units. Jeep products led the way in the segment, with Jeep Liberty posting its highest July sales total ever with 20,245 units sold, an improvement of 22 percent over July 2004 sales. Jeep Grand Cherokee posted sales of 24,331 units, an increase of 85 percent. The signature nameplate of the Jeep brand and the originator of the sport utility segment, Jeep Wrangler, posted record sales of 11,704 units, a 66 percent surge over July 2004 results. Trucks Truck sales for the company totaled 64,217 units, an increase of 26 percent over July 2004 sales. Led by the company's nameplate volume leader and segment trend setter, the Dodge Ram posted record sales of 48,710 units, an increase of 26 percent over last year's sales. The all-new, re-designed Dodge Dakota delivered strong sales, with 13,567 units sold during July 2005, a 26 percent improvement over previous year's sales. "The economy is beginning to show signs of momentum and consumer confidence is improving," said Dilts. "As other economic indicators including the stock market and unemployment continue to improve, customers continue to express more confidence about buying durable goods, like cars and trucks. Our product lineup is one of the youngest and freshest in the industry and we are pleased the market is responding." Chrysler Group finished the month with 488,640 units of inventory, or a 53-day supply. DaimlerChrysler Corporation U.S. Sales Summary Thru July 2005 Month Sales DR % Vol % Sales CYTD DR % Vol % Model Curr Yr Pr Yr Change Change Curr Yr Pr Yr Change Change Sebring 4,569 6,929 -32% -34% 56,574 68,059 -16% -17% Concorde 0 334 -100% -100% 210 3,551 -94% -94% 300 10,596 12,915 -15% -18% 84,167 53,708 58% 57% Crossfire 1,364 1,269 12% 7% 9,014 8,905 2% 1% PT Cruiser 13,077 8,828 54% 48% 78,625 71,451 11% 10% Pacifica 9,932 6,222 66% 60% 54,694 46,107 20% 19% Town & Country 21,655 11,558 95% 87% 122,293 82,872 49% 48% CHRYSLER BRAND 61,193 48,055 32% 27% 405,577 334,653 23% 21% Wrangler 11,704 7,323 66% 60% 52,155 52,032 1% 0% Liberty 20,245 17,168 22% 18% 103,229 103,487 1% 0% Grand Cherokee 24,331 13,682 85% 78% 131,865 108,800 23% 21% JEEP BRAND 56,280 38,173 53% 47% 287,249 264,319 10% 9% Neon 10,049 9,925 5% 1% 75,996 74,023 4% 3% Stratus 4,112 4,596 -7% -11% 64,302 63,344 3% 2% Intrepid 444 NA NA 298 6,878 -96% -96% Charger 5,495 0 0% 0% 11,690 0 0% 0% Viper 104 151 -28% -31% 897 1,135 -20% -21% Magnum 4,203 5,230 -17% -20% 35,210 12,456 186% 183% Dakota 13,567 11,191 26% 21% 69,116 66,881 5% 3% Ram P/U 48,710 40,193 26% 21% 244,629 258,562 -4% -5% Caravan 23,969 18,284 36% 31% 150,239 149,651 2% 0% Durango 10,524 12,004 -9% -12% 72,671 82,308 -11% -12% Ram Van/Wagon 0 677 -100% -100% 402 5,917 -93% -93% Sprinter Van 1,940 696 189% 179% 9,755 5,390 83% 81% DODGE BRAND 122,673 103,391 23% 19% 735,205 726,545 2% 1% TOTAL CHRYSLER GROUP 240,146 189,619 32% 27% 1,428,031 1,325,517 9% 8% TOTAL CG CAR 38,272 38,362 4% 0% 316,797 290,137 10% 9% TOTAL CG TRUCK 201,874 151,257 39% 33% 1,111,234 1,035,380 9% 7% Selling Days 26 27 178 180