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1930s - The Mopar brand, a contraction of the words Motor Parts, is born on August 1, 1937, as the name of a line of antifreeze products.
1940s - The Mopar name expands to encompass a full line of products for Chrysler Group vehicles.
1946-1959 MoPar Manual
1949 Mopar Accessories
1949 Mopar Radios
1950s - The Center Line, Michigan, Mopar Parts Depot opens to supply products in a timely fashion to critical markets. The parts center stil…
1960s - The Mopar Omega M logo debuts, and racers like “Big Daddy” Don Garlits (above) help cement the brand’s winning leg…
1963 Mopar Wire & Cable Ad
1964 Mopar Ran Out of Space Ad
1972 Mopar ad
1989 Mopar Performance Ad
Mopar logo 2002 - present
2012 - The Mopar brand celebrates 75 years and accelerates its transformation into a brand responsible for the “customer journey&rdquo…
Mopar 80th Anniversary
Mopar logo 1937-1947
Mopar logo 1948-1953
Mopar logo 1954-1958
Mopar logo 1959-1963
Mopar logo 1964-1971
1970s - Mopar launches Direct Connection, a line focused on performance parts.
Mopar logo 1972-1984
Mopar logo 1985-1990
Mopar logo 1991-1997
Mopar logo 1998 - 2001
2008 - Paying homage to its performance heritage, Mopar introduces its first factory-built drag race “package car” in 40 years, …
2011 - The brand continues to expand globally, opening distribution operations in Shanghai (pictured) and Dubai, along with Mopar Express La…
2012 - Mopar provides the first factory-connected tablet technology in the service lane via Mopar wiADVISOR.
2016 - The 1,000th Mopar Express Lane is opened in the U.S., with more than 1,750 Mopar Express Lane locations operational in more than 20 c…
Mopar Express Lane service at most FCA US LLC dealerships offers quick oil changes and more, performed by certified technicians.
2016 - Mopar-sponsored Dodge Charger R/T National Hot Rod Association (NHRA) drag racers, such as Matt Hagan (above), dominate the NHRA Funn…
80 years of Mopar
2016 - New Mopar Crate HEMI® Engine Kits are brought to market, enabling enthusiasts to drop modern HEMI-engine power into classic 1975 …
2010 - Mopar offers the industry’s first smartphone vehicle-information apps. Owners can choose from Chrysler for Owners, Drive D…
1980s - Jeep brand joins the fold, resulting in the addition of Jeep parts and accessories to the Mopar portfolio, which has grown to includ…
Mopar ’10 Challenger, the first in a series of limited-edition Mopar vehicles
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