What: More than seven in 10 Americans, or 71 percent, believe anything is better when it’s covered in chocolate . To prove just how “sweet” our nation’s “sweet tooth” is, the Jeep® brand is challenging seven consumers to find the “sweet spot” on a chocolate-covered Jeep for the chance to win an all-new 2008 Jeep Liberty.

Jeep is inviting contestants to lick their way through one of seven chocolate-covered Jeep vehicles, representing each of the models in the brand’s lineup. The first two participants to lick their way through the layers of chocolate will make their way to the all-new 2008 Jeep Liberty, filled with more than 25,000 pieces of wrapped candy. Buried among all those tasty treats will be the keys to the grand prize -- a 2008 Jeep Liberty 4x4 with the industry-exclusive Sky Slider™ roof. The first person to find the keys will celebrate “Sweetest Day the Jeep Way” with their “sweet” new ride.
Who: Seven chocolate-covered contestants from Chicago, Cleveland, Detroit and Lexington, Ky.

Thursday, Oct. 18, 2007

  • Event kicks off at 5:50 a.m. with a check presentation to Boys & Girls Club
Where: The Wolstein Center

2000 Prospect Avenue E
Cleveland, Ohio 44115

Sweet Sights:

  • Lick-ety Split – Seven contestants will literally lick through layers of chocolate that coat the grills of seven different chocolate-covered Jeep vehicles.
  • Candy Chaos – Two consumers will race to the Jeep Liberty, open the doors and unleash more than 25,000 pieces of wrapped chocolate and candies, while searching for one set of car keys.
  • The Sweetest Tooth – One contestant will savor the flavor when they find the keys and hop into the driver’s seat to claim his/her all-new Jeep Liberty

B-roll is available at:

Thursday, October 18, 2007 / 10:30 – 10:45 a.m. ET
KU-Band/Analog                   Galaxy 11/13K               DL11960H

Thursday, October 18, 2007 / 2:30 – 2:45 p.m. ET
C-Band/Analog                      Galaxy 3C/21C              DL4120H

Friday, October 19, 2007 / 2:30 – 2:45 p.m. ET
C-Band/Analog                     Galaxy 3C/21C               DL4120H

Saturday, October 20, 2007 / 2:30 – 2:45 p.m. ET
C-Band/Analog                     Galaxy 3C/C21               DL4120H

Other: This year, two of America’s favorite icons – Jeep and chocolate – are coming together to celebrate in an unusual way. Timed to coincide with Sweetest Day and the arrival of the 2008 Jeep Liberty in dealerships, seven lucky consumers will be selected to participate in the “Sweetest Day the Jeep Way” challenge for the chance to win an all-new Jeep Liberty.