December 4, 2020,
Dodge//SRT is brightening things up this winter by bringing back Gold Rush, the golden exterior colour first introduced on the Challenger 50th Anniversary Limited Edition.
Gold Rush is available on Challenger Scat Pack, Scat Pack 392, SRT Hellcat and SRT Hellcat Redeye models. SRT models in Gold Rush require the Satin Black hand-painted hood, roof and decklid.
“Dodge offers a wide variety of performance models and powertrains, but we also have the same mindset when it comes to our extensive exterior colour options," said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “By bringing back Gold Rush to a few of our 2021 Challenger models, we’re giving our enthusiasts yet another option to make their muscle car even more unique.”
Gold Rush joins the Dodge palette of heritage-inspired paint colours, such as Frostbite, Hellraisin, Sinamon Stick, TorRed, F8 Green and Go Mango, on the 2021 Dodge Challenger.
Gold Rush joins the list of new options for Challenger in 2021, which include:
- Challenger R/T Scat Pack Shaker and Scat Pack 392 now available with the Widebody Package, offering a combination of unique heritage appointments and improved performance with wider wheels and tires
- 20-inch wheels now standard on Challenger GT AWD, available on SXT AWD
- SRT branding on high-performance Brembo brakes on Challenger SRT Hellcat and SRT Hellcat Redeye, available on Scat Pack
Dealer orders for the 2021 Dodge Challenger are now open with initial deliveries to Dodge//SRT dealerships scheduled to begin in early 2021.
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.
2021 marks the year that Dodge is distilled into a pure performance brand, offering Hellcat-powered, 700-plus-horsepower SRT versions of every model across the lineup. For the 2021 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the new 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the new 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever. Combined, these three muscle cars make Dodge the industry’s most powerful brand, offering more horsepower than any other North American brand across its entire lineup.
In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). The Dodge brand also ranked No. 1 in the J.D. Power APEAL Study (mass market). These results are historic because it marks the first time a domestic brand has earned top spots in both J.D. Power studies in the same year.
Dodge is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
Founded as the Chrysler Corporation in 1925, FCA Canada Inc. is based in Windsor, Ontario, and celebrates its 97th anniversary in 2022. FCA Canada is a wholly owned subsidiary of FCA, a North American automaker based in Auburn Hills, Michigan and member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA Canada has approximately 440 dealers that sell Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo products, as well as SRT performance products. The company also distributes Mopar and Alfa Romeo parts and accessories. In addition to its assembly facilities, which produce the Chrysler Pacifica, Chrysler Pacifica Hybrid, Chrysler Voyager and Chrysler Grand Caravan (Windsor) and Chrysler 300, Dodge Charger and Dodge Challenger (Brampton), FCA Canada operates an aluminum casting plant in Etobicoke, a research and development centre in Windsor, and has sales offices and parts distribution centers throughout the country.