August 14, 2019,
Auburn Hills, Mich.
Dodge is continuing to push the boundaries of performance, introducing the most powerful Charger ever – the 717-horsepower 2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition – raising the performance bar even higher with the most powerful and fastest mass-produced sedan in the world.
Fifty years ago, Dodge launched the infamous Dodge Charger Daytona model with its huge wing and massive nose specifically designed to dominate in NASCAR racing. The Daytona prototype was the first car to break 200 miles per hour (mph) average lap speed and set a record that stood for 17 years. Coveted by collectors ever since, only 501 copies of the 1969 model were produced – the minimum number required to qualify for use on the NASCAR circuit.
Today, Dodge salutes its high horsepower heritage with the new 717-horsepower 2020 Dodge Charger Daytona 50th Anniversary Edition. Its design, attitude and the limited-production numbers all pay tribute to the original record-setting Daytona. A unique “Daytona” decklid, rear-quarter decal with matching spoiler and Daytona-exclusive B5 Blue paint are throwbacks to the original. Like the legendary 1969 Daytona, production of the Daytona 50th Anniversary Edition is limited to 501 units.
“The Dodge brand continues to push the boundaries of performance with the most powerful and fastest mass-produced sedan in the world, the Charger SRT Hellcat Widebody,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Today, with the introduction of the limited-production Charger SRT Hellcat Widebody Daytona, we are both recognizing the Dodge brand’s performance heritage and staying true to our roots by offering high-performance, collectible vehicles that continue to defy the trends and deliver attainable performance that can’t be found anywhere else.”
New 2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition
Created in 1969 as a 501-unit, purpose-built production run to qualify for NASCAR racing, the Charger Daytona set records with its distinct aerodynamic styling and legendary HEMI® power. The new Charger Daytona 50th Anniversary Edition builds on this celebrated history by adding more performance to North America’s only four-door muscle sedan.
Building on this legacy, the Charger SRT Hellcat Widebody is the most powerful and fastest mass-produced sedan in the world, adding 3.5 inches of width with wider wheels and tires that are unmistakably Dodge//SRT, creating an aggressive, planted stance unlike any other four-door sedan on the market. The Daytona 50th Anniversary Edition ups the ante by increasing the shift points to 6,100 rpm in automatic mode, which yields a 10-horsepower boost from 707 to 717 exclusive to this model.
The Daytona 50th Anniversary Edition adds unique heritage appointments that give Dodge enthusiasts another way to display legendary Dodge performance attitude. The new 2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition is available in four exterior paint colors – B5 Blue, Pitch Black, Triple Nickel and White Knuckle, with B5 Blue exclusive to the Daytona Edition.
Dodge designers reached back into the Daytona’s storied past to create cues for the 50th Anniversary Edition, including “Daytona” decklid to rear-quarter decal with matching spoiler. The “Daytona” decal, spoiler and Hellcat badge are white on B5 Blue, Pitch Black and Triple Nickel models. On White Knuckle models, the “Daytona” decal and spoiler are Blue and the Hellcat badge has a bright finish.
Completing the athletic look are 20- by 11-inch “Warp Speed” wheels with a unique Satin Carbon finish, Pirelli 305/35ZR20 all-season performance tires (three-season tires are optional) and ultra-high performance Black Brembo six-piston front and four-piston rear brakes with vented rotors.
Race-inspired interior features carbon fiber and unique Daytona blue accent stitching
Daytona cues are also seamlessly integrated into the interior with unique black heated and ventilated Nappa leather and Alcantara suede performance seats with blue accent stitching and “Daytona” embroidered seat backs. Both driver and front passenger seats feature 12-way power adjust function. The blue accent stitch appears throughout the interior, on the center console armrest, door panels and armrest, dashboard and shifter.
A Dinamica Suede headliner, real carbon fiber instrument panel (IP) and console bezels and Light Black Chrome interior accents are paired to the suede flat-bottom steering wheel, which features dual blue and silver accent stitching. Premium velour-bound floor mats have a blue dual-stitched accent border. Both the steering wheel and floor mats are exclusive to the Daytona 50th Anniversary Edition.
A custom IP badge with the Hellcat and Daytona logos is located on the passenger side identifying each vehicle as “x out of 501.”
Dealer orders for 2020 Dodge Charger models, including Daytona 50th Anniversary Edition, open in fall 2019; vehicles will start arriving in Dodge//SRT dealerships in early 2020.
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments where they compete.
Dodge drives forward as a pure performance brand, offering SRT Hellcat versions of the Dodge Challenger, Dodge Charger and Dodge Durango, as well as an R/T performance hybrid version of the all-new Dodge Hornet, representing the brand’s first-ever electrified performance vehicle. Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock; the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world; and the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever; and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet. Combined, these four muscle vehicles make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.
In 2022, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study
(mass market), making it the only domestic brand ever to do so three years in a row. In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com
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