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Alfa Romeo Giulia Wins 25th Edition of “Compasso d’Oro ADI” Award

  • Award ceremony for the prestigious prize, created in 1954, took place yesterday at Castello Sforzesco – Cortile della Rocchetta in Milan
  • During the ceremony, the public admired a Giulia Quadrifoglio and a 4C Spider “Italia,” two cars that express the racing spirit that runs in the Alfa Romeo DNA
June 20, 2018,  Turin, Italy - The Alfa Romeo Giulia won the 25th edition of the “Compasso d’Oro ADI,” the most prestigious world design award. Created in 1954, the Compasso d'Oro ADI Award is assigned on the basis of a pre-selection made by the ADI (Italian Industrial Design Association) Osservatorio Permanente del Design, which consists of a committee of experts, designers, critics, historians and specialist journalists, all continuously working, year after year, to gather information and assess the best products.

Giulia, like every Alfa Romeo, springs from the perfect balance of heritage, speed and beauty that makes it the highest expression of Italian style in the automotive world. It incorporates all the distinguishing features of quintessential Italian style and unique Alfa Romeo elements: impeccable sense of proportions, simplicity and superior surface quality finish for an innovative design that is faithful to a universally appreciated tradition.
 
Proportions are based on the technical architecture of the entire car and are a direct consequence of the latter, while stylistic details are sculpted on its mechanics. The new Giulia stands out for its short front overhang, long bonnet and long front wings, retracted passenger compartment settled on the drive wheels and muscular rear wings, which visually mark the point where power is unleashed onto the road. Elongated tail typical of rear-wheel-drive cars balances proportions and guarantees an adequate boot capacity. This general profile springs from the adoption of a longitudinal front engine and rear-wheel-drive layout. Engine and mechanical components are arranged to ensure a perfect weight balance. This results in an extremely generous wheelbase packaged in a compact body. These proportions draw the dynamic shape of an ellipsis in plan view. In addition, the rounded angles and the enveloping pillars convey momentum to the car, creating a “drop-shaped” profile that is reminiscent of the Giulietta Sprint, one of the most beautiful cars ever made.
 
A second aspect of the Italian style is "simplicity" capable of enshrouding what is in fact one of the most complex creative processes in the industry – designing a car. It is up to style to conceal the long, complex work behind a simple, natural line that enhances elegant shapes and sophisticated Italian taste. Alfa Romeo design has always been expressed by means of clean, hand-drawn lines paired seamlessly with pure, hand-sculpted surfaces. Once again, the new Giulia boasts a strong identity drawn in a few simple, sophisticated strokes. A line gouged along the sides marks the doors and envelops the handles and naturally, the legendary trefoil nose – arguably the most famous, recognisable style element in automotive history. Another characteristic trait is quality, which satisfies both sight and touch, and creates rich, harmonious reflections across the volumes of the car. Outside, the shape of the new Giulia is statuesque, recalling a big cat just about to pounce.
 
An essential component in the design of the new Giulia, which inspired its design, is the driver. The interior of the car focuses on driving satisfaction in a clean and essential way: the presence of non-invasive technology can be perceived among the instruments that pivot around the driver. The tunnel is diagonal, the dashboard slightly undulated and the steering wheel, which groups together all the main controls, is small and straightforward, suitable for any driving style. The whole package is framed by fine materials, picked for their tactile and visual impact and assembled with bespoke care.
 
The prestigious award was given yesterday at the Castello Sforzesco – Cortile della Rocchetta in Milan, where the public admired an Alfa Romeo Giulia Quadrifoglio, the most powerful street-legal sedan ever created by Alfa Romeo, together with an exclusive 4C Spider “Italia” special edition.

The first fits an all-aluminum twin-turbo V-6 engine, delivering 505 hp and 443 lb.-ft. of torque capable of accelerating from 0 to 60 mph in just 3.8 seconds. The weight-to-power ratio at the top of its category comes courtesy of the expansive use of materials, such as carbon fibre, for the roof, bonnet, front splitter, rear nolder and skirt side inserts.

A 4C Spider “Italia” will be shown next to the Giulia. This special edition sports the Misano Blue bodywork with gloss black inserts on the bumper exclusive to the 108 cars in this collectors' version. On the outside, eye-catching features include the iconic Alfa Romeo five-spoke wheels, 18-inch at the front and 19-inch at the rear, and the yellow brake calipers that match the stitching on the seats, dashboard, steering wheel and door panels. The side proudly displays an exclusive "Spider Italia" sticker in the three colours of the Italian flag. The standard outfit of the 4C Spider "Italia" includes Akrapovic titanium central twin tailpipes with dual mode function and carbon trim. The equipment is completed by Alpine premium Hi-Fi system, with subwoofer, numbered badge on the central tunnel and aluminium “Italia” dashboard plaque. 
 
Alfa Romeo
Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to automobiles. The Alfa Romeo Stelvio sets a benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. In early 2023, Alfa Romeo will offer its first compact SUV with the all-new Tonale. The globally available Tonale is part of a radical evolution taking place at Alfa Romeo, which looks ahead to a new era of electrification and connectivity. Alfa Romeo is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

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